"We Have No Objective Criteria" , The £80,000 Problem
When organisations develop strategic plans, they typically lack: clear baseline, defined excellence, measurable improvement, and objective standards.
Why Most Strategic Documents Fail
The £80,000 8-Month Problem
No Clear Baseline
"Where are we starting from?" Without objective measurement, you can't know your true position.
Undefined Excellence
"What does 'good' actually look like?" Vague aspirations replace concrete standards.
Unmeasurable Improvement
"How do we know we've got better?" Progress becomes a matter of opinion, not evidence.
Subjective Standards
"Beyond 'it feels right'" Decisions based on gut feeling rather than objective criteria.
Average strategic document: £80,000-£100,000 in staff time, 6-12 months duration, 20% implementation success rate
Evidence-Based Quality Assessment
Three Layers of Criteria
UNIVERSAL FOUNDATIONS
- •Academic principles that apply to every document
- •Based on Rumelt (1980) Good Strategy/Bad Strategy
- •40+ years of global use
- •Tests: Internal consistency, real-world fit, implementability, competitive advantage
SECTOR BEST-PRACTICE
- •Analysis of top-performing organisations
- •Inspection framework requirements
- •Regulatory standards
- •Common patterns of excellence in NHS/Schools/Councils
YOUR ORGANISATION
- •CEO priorities and non-negotiables
- •Historical lessons learned
- •Unique organisational identity
- •Success measures that matter to you
Result: 10 Criteria, Properly Weighted
Each criterion carries weight based on importance
Built on Proven Research
Rumelt (1980) , Good Strategy/Bad Strategy
- •Four universal tests of strategy quality
- •Used globally for 40+ years
- •Forms our foundation layer
Jonsson & Svingby (2007) , Rubric Design
- •Evidence on what makes scoring frameworks reliable
- •Ensures consistency between assessors
- •Guides our scoring approach
UK Government Standards
- •HM Treasury guidance on weighted criteria
- •Transparent, defensible methodology
- •Public sector best practice
Why This Approach Works
Objective Quality
Move from 'feels good' to 'demonstrably excellent'
Focused Effort
Know exactly where improvement is needed
Stakeholder Confidence
Built through transparency and rigour
Measurable Results
Quantify improvement objectively
Get Your Free Document Quality Assessment
Submit your strategic document for objective quality assessment. Receive your score, dimensional analysis, and improvement recommendations within 24 hours.
18 years NHS transformation experience
CIMA qualified management accountant
Confidential analysis , anonymised research use only
What You Receive
Criteria Framework
Complete scoring rubrics
Baseline Assessment
Current state analysis
Target Benchmarks
Excellence examples
Final Assessment
Quality confirmation
Improvement Report
Transformation quantified
Transform Your Strategic Documents
Once you know your quality score, discover how Dynamic Genie™ can help you achieve 85-90/100 in just 4 weeks