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Stop Heartbeating. Start Implementing.

We partner with NHS leaders to implement change that actually reaches patients and staff. 87% implementation success rate using Return on Heartbeats™ methodology.

Your heart beats 5,000 times per hour. That 2-hour meeting that just ticked boxes? 10,000 finite heartbeats you'll never get back; heartbeats that can't now contribute to things that really matter. Things that create payback for patients, staff and citizens.

We don't hand you reports that gather dust. We compress 6-12 month strategy development into 1-day collaborative workshops, then stay with you until change embeds.

Traditional consultancy succeeds 20% of the time. Our implementation partnership: 87%. [Refs: 15, 16]

10,000
Heartbeats Lost

In every 2-hour meeting that achieves nothing.

How many of those meetings did your team sit through this week?

Calculate Your Heartbeat Cost →
3 Million
Heartbeats Reclaimed

When we compress 6 months of strategy work into 1 collaborative day.

Then we stay with you to implement it. 87% success rate.

See How Dynamic Genie Works →
40,000
Heartbeats Saved

Every time Meeting Genie eliminates a follow-up meeting that shouldn't exist (1 hour × 8 people).

How many of those could you eliminate this month?

Learn About Meeting Genie →

Proven in the NHS. Built for the Public Sector.

With 18 years of NHS experience, we understand the unique pressures facing healthcare leaders. While our primary focus remains the NHS, our Return on Heartbeats methodology and implementation partnership model work across any public sector organisation facing the same challenge: finite capacity consumed by systems that serve process over people.

We support NHS Trusts, Integrated Care Systems, Multi-Academy Trusts, and Local Authorities.

NHS

NHS - Our Primary Focus

Schools

Schools - Public Sector Support

Councils

Councils - Public Sector Support

Are You Heartbeating?

Before you invest those heartbeats, ask three questions:

Serve.

Does this help patients, families, or staff?

Energise.

Does this fuel you or drain you?

Matter.

Will these heartbeats count when you look back?

If the answer to all three is "no," you're heartbeating.

Every day, NHS leaders consume finite heartbeats on work that doesn't serve anyone, drains their energy, and won't matter tomorrow. That's heartbeating, and your organisation heartbeats away approximately 14 million annually on strategies never implemented.

Sound familiar? You can stop heartbeating.

Calculate Your Heartbeat Cost →

Why Implementation Matters More Than Diagnosis

Traditional consultancy hands you reports and leaves:

  • • 20% implementation success rate
  • • 6-12 month development timelines
  • • Strategies that gather dust

Implementation partnership stays until change embeds:

  • • 87% implementation success rate (Fit to Care client outcomes)
  • • 1-day collaborative workshops
  • • Sustained support throughout the journey

The difference isn't the diagnosis. It's the implementation.

Don't Just Take Our Word For It

"A term's work... potentially six months... in a couple of afternoons essentially."

Phil Banks, CEO

St Christopher's Multi-Academy Trust

Phil Banks: Six Months To Two Afternoons - Dynamic Genie Case Study

Watch Phil explain how Dynamic Genie compressed 6 months of strategy work into 2 afternoons (0:24)

Our Transformation Trilogy

Three complementary products that help you stop heartbeating and reclaim capacity for transformation that actually reaches patients and staff.

Insight Genie

Find the DNA in Your Data

Reveal root causes and pinpoint where your organisation is heartbeating capacity without return.

  • Timeline: 3-4 weeks
  • Best for: Understanding where heartbeats are being consumed
  • Output: Diagnostic report showing where capacity is heartbeated away
Most Popular

Dynamic Genie

Co-Create Strategy in Weeks Not Months

Compress 6-12 month strategy development into 1 collaborative day. AI-powered co-creation that people actually implement.

  • Timeline: 4-6 weeks (1 day workshop)
  • Best for: Strategies that get implemented
  • Output: Co-created strategy with genuine ownership

Meeting Genie

Sustain Momentum, Stop Heartbeating

Transform meetings from heartbeat drains to productive collaboration. Reclaim 40% of leadership time for work that matters.

  • Timeline: Days to 2 weeks setup
  • Best for: Sustaining transformation momentum
  • Output: Productive meetings with heartbeats reclaimed

Better Together

Diagnose with Insight Genie. Redesign with Dynamic Genie. Sustain with Meeting Genie. Use all three for complete transformation.

View packages and pricing →

Which Product Do You Need?

Choose based on where you are in your transformation journey. Or use all three for complete results.

FeatureInsight GenieDynamic GenieMeeting Genie
Primary PurposeDiagnose where your organisation is heartbeating capacity without returnCo-create strategy in 1 day with multi-stakeholder ownershipTransform meetings from time-wasters to productive collaboration
Timeline3-4 weeks (achievable in 2 weeks)4-6 weeks total (1 day workshop)Days to 2-3 weeks setup
InvestmentFrom £500, typically £1,500-£3,000From £3,000, typically £4,995-£15,000£250-£1,500 per meeting
Best ForUnderstanding root causes before transformingCreating strategies that get implementedSustaining momentum and preventing meeting overload
Key OutputComprehensive diagnostic report identifying £Ms in waste and millions of heartbeats being consumed without returnCo-created strategy + individual persona impact reportsProductive meetings + 40% time reclaimed
ParticipantsHundreds, even thousands of stakeholder insights capturedWorkshop with 10-15 diverse stakeholdersRegular meeting attendees across organisation
Use WhenStarting transformation journey with clarity on problemsNeed strategy developed quickly with genuine buy-inMaintaining transformation momentum ongoing

Not sure which is right for you?

Discuss Implementation

We'll help you choose the right approach for your specific situation. No pressure, no sales pitch.

Need a Ballpark Estimate?

Not sure which solution fits your needs? Chat with our AI assistant for personalised recommendations and pricing.

Instant guidance on NHS, School, and Council strategic planning

Ballpark pricing (often under £5k to start, 5-10x ROI)

Custom roadmap prompt for your specific situation

Let's Get Started

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18 years

NHS experience

87%

Implementation success

5-10x

Cost effective

Proof: Real Results

The Transformation Trilogy is delivering measurable results across public sector organisations

*Case study disclaimer

Dynamic Genie

6 Months to 1 Day

Multi-Academy Trust, 21 Schools

87% Implementation Rate
Insight Genie

Ten-Year Strategy

Torbay and South Devon NHS FT

System-Wide Co-Creation
Meeting Genie

80% Fewer Follow-Up Meetings

NHS Strategy Team

Real-Time Decision Support

18 Years NHS Experience. 87% Implementation Success.

Anthony Lawton, CIMA Qualified, creator of Return on Heartbeats™ methodology. We partner with you until change embeds.

87%
Implementation Success Rate
18+
Years NHS Experience
ROH™
Methodology Creator

Frequently Asked Questions

What makes Dynamic Genie different from traditional strategy consultants?

Traditional consultants spend 6-12 months creating strategy documents that nobody owns. Dynamic Genie compresses this into a single collaborative day, using AI to synthesise 12 stakeholder perspectives in real-time, creating strategies people actually implement because they co-created them.

The numbers: 87% implementation rate vs 20% for traditional approaches.

How much does it cost?

Investment varies based on organisation size and scope:

  • Insight Genie diagnostics: Starting from £500, typically £1,500-£3,000
  • Dynamic Genie workshops: Starting from £3,000, typically £4,995-£15,000
  • Meeting Genie: £250-£1,500 per meeting (no subscription required)
  • Transformation Trilogy packages: 10% discount when combining services

ROI typically achieved within 3-6 months through waste reduction. We offer discovery calls to discuss your specific needs.

Who should attend a Dynamic Genie workshop?

10-15 key stakeholders representing all affected groups: executives, operational managers, clinical or frontline staff, finance, strategy, and external partners. Diverse perspectives are essential for genuine co-creation. The more varied the viewpoints, the richer the strategy and the stronger the ownership.

What does "heartbeating" mean?

Heartbeating is consuming finite heartbeats (yours or your team's) on work that doesn't create value for patients, staff, or citizens.

Your heart beats about 5,000 times per hour. When you spend 2 hours in a meeting that achieves nothing, you've heartbeated away 10,000 heartbeats you'll never get back.

Heartbeating happens because the system, layers of governance, inherited processes, performance frameworks, consumes capacity without creating return. It's not your fault. But you can stop it.

Our tools help you diagnose where you're heartbeating, reclaim those heartbeats for transformation, and ensure every meeting creates genuine value.

Is this suitable for the NHS?

Absolutely. Anthony has 18+ years NHS experience and has worked with NHS trusts, Integrated Care Systems, and local authorities across England. We understand the unique challenges of heartbeating in NHS contexts, where leaders want to transform care but the system consumes their finite capacity on process. We have proven results helping organisations stop heartbeating and start implementing.

More questions? Get in touch →

Ready to Stop Heartbeating and Start Implementing?

We don't just diagnose problems. We partner with you until change embeds.

Discuss Your Implementation Challenge

87% implementation success rate

We stay until change embeds

Co-created solutions with genuine ownership

No pressure, no sales pitch