Traditionally qualitative evaluation is done through humans and very hard work. Trawling through vast quantities of statements (either through open-question responses OR interview scripts), evaluators must code and map relevant content sections to make sense of it all.

Even with pre-set methodology and guidelines, there is still an element of subjectivity in the analysis because it is undertaken by people - who occasionally make mistakes or who see things differently.

Long story short, humans doing this takes a long time and often costs tens of thousands of £s and that is why it is often not done at all, or only for big prestigious projects.

But with Insight-Genie, the combination of human design, software management and AI analysis - we can now generate qualitative evaluation that can be the difference between success and failure for a very low cost and can be turned around much more quickly - even in days in some scenarios.