Meet Anthony – The Driving Force Behind Insight-Genie & FitToCare

Anthony Lawton: From NHS Finance to Architect of Systemic Change:
Anthony Lawton is the founder of FitToCare and the visionary creator of the Insight-Genie system. With a career spanning 18 years deeply embedded within the NHS and wider public sector, Anthony has experienced firsthand the complexities, challenges, and immense potential of these vital services. From frontline operational roles to strategic leadership positions, his journey has provided a unique vantage point on what truly drives – or hinders – organisational effectiveness and staff wellbeing.

The "Eureka Moment" – The Genesis of Insight-Genie

The Turning Point: When Frustration Met a Revolutionary Solution."

  • Throughout my NHS career, I was acutely aware of a persistent, frustrating challenge: the voices of frontline staff, those with invaluable on-the-ground knowledge, were often not fully heard or integrated into decision-making. Like many, I initially thought the sheer scale made it practically impossible to genuinely listen to all key stakeholders. I was almost resigned to this as the status quo – a major contributor to the 'Overheating Spiral'.

  • Then, in 2023, everything changed. Two critical experiences converged, leading to a profound 'eureka moment'. Firstly, while working on a significant NHSE project, I was shocked to my core by the sheer magnitude of the gap between senior decision-makers and the operational reality. The amount of wasted resources, time, and ultimately, human potential resulting from this disconnect was staggering.

  • Concurrently, I had been exploring the capabilities of Artificial Intelligence. Suddenly, like a bolt of lightning, I realised: AI could be the revolutionary key to bridging this chasm. It offered the potential to analyse complex qualitative feedback from vast numbers of stakeholders far more effectively – and massively more cost-effectively and quickly – than traditional methods could ever achieve.

  • This wasn't just about better data; it was about a fundamentally new way to listen systemically, to surface the truth of what's happening, and to empower organisations to act on those insights with unprecedented speed and clarity. This was the genesis of Insight-Genie: a tool born from the urgent need to connect leadership with reality and unleash the trapped potential within our public services.

The Mission: To Help You Cool Your System and Empower Your People.


FitToCare was born from this conviction – that sustainable transformation is only possible when it's people-powered. Insight-Genie is the culmination of years of experience, research, and a relentless drive to provide leaders with a practical, powerful tool to:

  • Truly hear what's happening at all levels of their organisation.

  • Diagnose the root causes of systemic inefficiency and cultural challenges.

  • Unlock the 'Empowered Flow' that leads to better outcomes for everyone.
    Anthony's mission is to partner with leaders ready to move beyond temporary fixes and build resilient, effective, and human-centred organisations.

More Than a Consultant – A Committed Partner.


Anthony believes in a collaborative, empathetic approach. He's not just an external expert; he sees himself as a critical friend and a supportive guide, committed to helping you navigate the complexities of change with integrity and courage. His work is underpinned by a deep respect for public service values and an unwavering belief in the potential for positive transformation.

Authored by Anthony: Sharing Deeper Insights on Transformation & AI

Beyond his consultancy work and the development of Insight-Genie, Anthony is passionate about sharing his knowledge and frameworks more broadly. His published books offer deeper dives into the principles of creating public services that are truly 'Fit to Care' through leveraging 'AI as a Strategic Edge'.

"Everyone will be interested in this book, whether you are a patient, or a health care worker and particularly if you care about the NHS. Mr Lawton has amazing insight into the NHS, particularly understanding the reasons behind how we are where we are now. However, there are suggested solutions to give us all hope - the NHS is too important to lose." Janice Rymer Professor of O and G KCL MD FRCOG FRANZCOG FHEA Consultant Gynaecologist Guy’s and St Thomas’s Foundation Trust.

"Understanding the cognitive frameworks that guide our decision-making is crucial for transformative health care. By applying cognitive science principles, we can devise strategies that anticipate challenges and actively adapt to them, ensuring that our solutions are both innovative and sustainable. This practical implementation breathes life into theoretical knowledge, turning insights into actions that profoundly improve patient care and nurse satisfaction." Professor Matthew Cripps BA MA CPFA NHS England.

"Nursing as a profession faces a myriad of interrelated challenges that significantly impact both staff and patient care. Through the “lived experience” of twenty incredible nurses, “Fit to Care” takes us on a journey of endeavour and discovery, a non-nursing view of the profession. Through personal experiences and opportunities to work alongside nurses and the profession, the author allows us to glimpse into the world of their own “lived experience” of connecting with the profession and offers us the chance to test cognitive frameworks that strengthen belonging, which in itself brings joy at work." Prof. Steven Hams RN, MBE, MStJ, MPH, Chief Nursing Officer

Buy on Amazon Here

Overwhelmed by complexity? Struggling to make sense of AI’s role in public service? This book is your roadmap to clarity, trust, and strategic action.

In The AI Strategic Edge, Anthony Lawton demystifies AI for public sector leaders, cutting through the noise and offering a step-by-step guide to integrating AI where it matters most.

This isn’t about hype—it’s about real, practical solutions that reduce workload, unlock hidden workforce insights, and help organisations move from firefighting to trailblazing.

Why should you read this book?

✔ Simplify AI adoption – Learn how to implement AI step by step, without the overwhelm.

✔ Gain quick wins – Discover how AI can reduce administrative burden and free up staff time - immediately.

✔ Enhance decision-making – Use AI-driven workforce insights to surface the challenges and opportunities hiding in plain sight.

✔ Avoid AI pitfalls – Debunk common myths, tackle bias and privacy concerns, and ensure AI is a force for progress.

✔ Future-proof your organisation – Understand the four stages of AI adoption and position your team for long-term success.

This book is designed for public sector leaders, NHS managers, and decision-makers. Those who want to harness AI without losing sight of trust, ethics, and human expertise.

Buy on Amazon Here

Ready to Share Your Challenges and Explore a New Path?


If Anthony's journey and mission resonate with you, and you're facing the 'Overheating Spiral' in your own organisation, he would be delighted to connect.

For more information - click here: Anthony Lawton: In-Depth Experience & Strategic Network.